Don’t you love our new down page?
Couldn’t agree more with Andrew Baron’s eloquent blog post about the inevitable demise of the traditional studio.
“My number one takeaway, a perception I did not have before, is that the studios are probably not going to make it. I always assumed and have always said that I believe the studios will make it through the transition on top but now I’m not so sure.” From dembot.
While one could accuse those of us who share this opinion of hoping for (or celebrating) the demise of the big studio, in actuality, all we’re doing is observing what’s happening and intelligently connecting the dots. Can you blame us for that?
Instead of fearing us, the studios should be thanking us for our outspoken observations and predictions; if they do have any chance of surviving, it will be because someone convinced them to change their business models, and to do it fast!
In fact, the real people the studios should be thanking (instead of trying to arrest) are the so-called “pirates.” Their collective disruptive action has helped accelerate a paradigm change that will create more opportunities and grow the creative market. These pirates have demonstrated that charging for access to content not only goes against the grain of the Internet, but that it can actually hurt your bottom line, especially if you consider that disruptive technologies change the dynamics of how money is made. Digital is different, but the reality is, you can only shout so loud for so long, until you give up, or worse, resent those who don’t listen…
On a more positive note, what I am celebrating is not the demise of the studio, but rather the new business models that are emerging from a relatively small, but fast-growing prosumer culture. This distributed force of so-called amateurs are part of the next wave. We’re going to see more varied, interesting and meaningful media produced by a far greater number of people for costs (from production to distribution) that pale in comparison to what is spent by the big studios today. And of course, all of this will be available for free… and more money will be made tomorrow than was made today. Bank on it.
I’ve neglected my Tumblr account lately, but am excited by all the awesome improvements in V5…
